Why Your Home Isn't Selling? (And What To Do)

Wondering why your Los Angeles  home isn’t selling? Learn the top reasons listings sit and what you can do to get your home sold fast in today’s changing market.

Whether your home has been sitting with no offers, or your listing recently expired, it’s completely normal to feel frustrated. Let’s go over what may be happening and what you can do to get back on track.

1. Market Conditions Have Changed - Here’s What That Means for You

Over the past couple of years, the real estate market has shifted dramatically. We’ve gone from record-low interest rates to the highest rates in over 15 years. That means buyers are now dealing with much higher monthly payments, and are more cautious about overpaying.

But there’s good news: inventory is still very low in Los Angeles County.  There aren’t many homes for sale, and buyers are actively looking. If your home is priced right, marketed effectively, and easy to show, it should be getting strong attention.

2. Your Home Might Be Overpriced

This is the most common reason homes don’t sell. Many sellers believe listing high leaves room to negotiate—but this strategy can backfire. Homes get the most views in the first two weeks. If buyers scroll past your home because of the price, you miss your window.

And when a home sits on the market too long, buyers begin to wonder what’s wrong. Even if you lower the price later, the listing may have already lost its momentum.

✅ What to do: Review current comparable sales and make sure your price reflects today’s market—not last year’s.

3. It’s Hard for Buyers to See It

If buyers can’t get in to see your home easily, they may skip it altogether. Limited showing hours—even for understandable reasons like pets, kids, or work schedules—can mean missed opportunities.

✅ What to do: Try to offer flexible showing windows, including weekends and evenings. The easier it is to tour your home, the better chance it has to sell.

4. The Marketing May Be Weak or Outdated

Today’s buyers are online. Nearly all home searches start on the internet, so your online presence matters—a lot. Poor photos, missing details, or a lack of video tours can seriously limit interest.

Listings with professional photography and video get 61% more views than those without. That first impression online can be the reason someone schedules a showing—or scrolls right past.

✅ What to do: Invest in high-quality photos, a video walkthrough, and strong digital marketing that includes Instagram, Facebook, YouTube, and more.

5. Your Home’s Condition May Be Holding It Back

Buyers are visual. If a home feels dark, cluttered, outdated, or in need of too many repairs, it can be hard for them to picture themselves living there—especially when they're already stretching their budgets.

✅ What to do: Declutter, clean, and consider light staging or cosmetic updates. A fresh coat of paint, updated lighting, or small repairs can go a long way.

Considering a Fresh Start? 

If your home didn’t sell—or you’re thinking about relisting, sometimes a new perspective is all it takes. I invite you to schedule a complimentary home consultation where we’ll review your local market, walk through what we do differently, and discuss how we’ve helped homeowners sell their homes when others couldn’t.

With years of experience in Los Angeles County, I understand how to adapt in a shifting market, using strategies that include professional media, targeted marketing, and strong online presence to reach the right buyers.

Whether you want a fresh home valuation, are exploring your options, or just need clarity on why your home didn’t move, I’m here to help. No pressure, just real information, tailored to your home and your goals.

📞 Text or call me at 818‑270‑7090
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Betty Ortiz. Realtor  I  HomeSmart Evergreen Realty